Application · Est. 6 minutes

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This is where you teach the copy desk your voice. Write it yourself — no ChatGPT, no autopilot. The system learns from exactly what you put here, and it can smell a fake from a mile off.

By the applicant · in their own words

◉ Editor's Note

Why we ask so much.

Your posts are written from the specifics you give us — your sentences, your hangups, the way you'd explain this to a friend at a bar. The more texture you pour into these boxes, the less your output reads like a LinkedIn ghostwriter from 2019. Five honest lines beat one polished paragraph.

§ 01 Credentials Required · the basics

Full name as it appears in a byline Email we'll file dispatches here

Password Minimum 8 characters. Confirm password Must match the one above.

Invite code your way past the velvet rope Ask the admin for your invite code.

§ 02 About you Free-form · the more the better

Who are you?

Your background, your work, a slice of your life. Tell us like you'd tell a friend, not a recruiter. Minimum 100 characters.

§ 02.1 · About you0 characters · minimum 100

§ 03 Voice & audience How you sound, who's listening

How do you want to sound?

Dry and deadpan? Warm and earnest? Sharp with a chip on the shoulder? Tell us the register, and what you'd hate to sound like. At least 20 characters.

§ 03.1 · ToneAt least 20 characters

Who is your audience?

Founders of what? Designers who do what? Be specific — what do they actually care about? At least 20 characters.

§ 03.2 · AudienceAt least 20 characters

§ 04 The brief Goals & guardrails

What do you want out of these posts?

Inbound clients? Recognition in your field? Reps at writing in public? Name the actual outcome you're after. At least 20 characters.

§ 04.1 · GoalsAt least 20 characters

What should we never write about?

Off-limits topics, clients by name, politics, exact numbers, that one ex-cofounder. Tell us where the landmines are. At least 20 characters.

§ 04.2 · NeverAt least 20 characters

Paste a few things you've actually written.

This is the single best way to make every post sound like you, not a chatbot. Drop in 2 or 3 of your real LinkedIn posts, emails, or messages, separated by a blank line. Optional, but it changes everything. We can't read your LinkedIn for you, so this is how we learn your actual voice.

§ 04.3 · Your voice, in your wordsOptional · recommended

§ 05 Your bylines Where the dispatches go

Connect where you publish.

We'll auto-format each post for the platform's quirks. You always keep your finger on the post button.

LinkedIn URL Twitter / Instagram optional

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